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  • Do you have a compelling idea?
  • What is your credibility?
  • Do you have at least 1 other team member? What is their credibility?
  • Why would an investor/funder believe that you and your team have what it takes to succeed?
  • How big is the market for your idea?
  • How much value will your idea create within this market?
  • How can you qualify and quantify that?
  • What about your idea will keep it on the edge?
  • How will you sustain pioneering ideas?
  • Who do you have on the team that will help with this?
  • Who are your direct competitors?
  • Who are your indirect competitors?
  • What are people doing now to solve the problem you are solving with your idea?
  • What, financially speaking, drives your growth?
  • What, financially speaking, drives your profit?
  • What are your financial projections for the next several years?
  • What tangible evidence do you have that people want to buy your idea?
  • Do you have beta-clients?
  • Do you have statements or references from industry experts?
  • Do you have a collaborator that qualifies as an industry expert?
  • Do you already have paying customers?